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Prisma Presse is involved in several patronage projects. These initiatives are projects close to our hearts prompted by chance encounters (A chacun son Everest) and others are related to our profession (Maison des Journalistes, the Diversity initiative). All these patronage initiatives are connected to a shared conviction: Prisma Presse, the number two magazine press group in France, must be economically and socially committed.
 For several years, Prisma Presse has supported A chacun son Everest. It was founded by an extraordinary woman, Christine Janin, a mountaineer and doctor. A chacun son Everest helps children affected by cancer or leukaemia in their physical and psychological recovery through a mountaineering trip. Our commitment to this charity results in an original and fruitful approach that is focused on children and thus on the future.
 The Group also provides support to the Maison des Journalistes. Founded in 2003, this charity provides shelter to around fifteen journalists forced to flee their countries in which freedom of the press is repressed. These journalists are asylum-seekers and victims of repression in their country. Prisma Presse finances a room at the Maison des Journalistes, providing a political refugee journalist with life necessities and work through publication of the magazine “L’oeil de l’exilé”. Danièle Ohayon, Chairman and founder of the Maison des Journalistes, explains: “The doors of each room bear the name of a media and show the commitment of French groups to freedom of the press. Beyond competition and editorial projects, everyone is involved in a concrete act of solidarity”.
The PrismaSolidaire initiative also gives employees the opportunity to be involved in actions of solidarity each year. Its goal is to allow the Group’s employees to make a gesture of solidarity by making “100% useful” donations. They took part in this operation in great numbers, donating new or used goods to charities that were consulted and selected beforehand. The charities specify their needs and the recipients in detail: several thousand items are thus collected by Prisma Presse and donated to people in distress.
PrismaSolidaire is conducted in partnership with “jeveuxaider.com”, directed by Ingrid Kemoun.
 Prisma Presse is committed to Diversity. We have signed an agreement with Sciences Po, which offers via Prisma Presse to finance the studies of one student and hire that student and we have pursued this initiative through the creation of a Scholarship with the CFJ. Eventually, all Journalism schools will be offered a plan to finance the studies of one student from an under-privileged background.
Greeting cards 2010 : Prisma Presse acts for Heart Surgery Patronnage. At the time of end of the year greetings last year, Prisma Presse decided to get involved in favor of Heart Surgery Patronnage. This association helps children with a serious heart disease who come from underpriviledged countries to come to France and have surgery here.
Since its creation in 1996, about 1400 children, housed in foster families, had an operation thanks to the association.
The purchase of Prisma Presse greeting cards 2010 will make it possible to pay for the trip and the surgery of one child.
Sending greetings and saving life : a nice manner to start into the new year…
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