Content is king

2008 promises to be a good year for the magazine press. New launches are back, which is a sign of the optimism of editors and circulation remains positive on the whole.

Prisma Presse has been in tune with this new momentum, with the launch of Femmes, Prisma Presse’s first luxury monthly women’s magazine. Another positive sign for the Group : GEO, our first historical publication, set to celebrate its thirtieth anniversary in 2009, was voted Best Magazine 2008. With Capital, Ca m’intéresse and Télé 2 semaines, which were voted Best Magazine in their category in 2008, Prisma Presse received more awards than any other French publisher. These awards reward the emphasis placed on quality, creativity and the commitment that the editing teams bring to their publications. This success is important as it illustrates the vitality of our magazines.

However, we are clearly at a turning point. During this period of deep change in the media world, prompted by the digital revolution, we also need to reinvent ourselves.

In 2008, Prisma Presse is naturally determined to continue to highlight its assets in the magazine press: the quality of the content, the power of our brands and the professionalism of editing teams. More than ever, we are focused on creating new brands and are open to acquisitions if opportunities arise.
For those with a passion for the magazine press, we are convinced that Prisma is “the best place to work” in France.

We are also preparing for the future by creating new income sources.
First we will continue to deploy the know-how of Prisma Presse in innovative fields: advertising (with the development of our external space brokerage, Initial Régie), (to offer our know-how to our customers), events, licensing, publishing (where we have had a truly pioneering approach at Prisma Presse), newsstand activities and many other projects are in the pipeline.

And of course, we will continue with our digital development. This must be an absolute priority for our brands, which all disseminate their values via the Internet. This is achieved without loss of market share for either paper or Internet versions: Capital, Femme Actuelle, Gala, Voici, GEO, Télé 2 semaines and TV Grandes Chaînes are examples, with performance achieved both in the paper and online versions. Our magazine Femmes was launched simultaneously in the newsstands and online on May 22nd. Prisma Presse is now among the Top 10 media groups online with five million single visitors for all of its sites.

Inventing and creating journalistic content is at the heart of our profession. But our income is no longer based only on the sale of our magazines. We are spreading out the strength of our brands on a variety of supports and together we are in the process of inventing a new model for the Group.

We will therefore concentrate above all on what we are best at. More than ever, our strategy will be focused on creating and producing journalistic content. In the future, our activity will no longer be simply about selling magazines. Thanks to our brands and our editorial excellence, we will offer our content on diverse media and, together, invent a new model for the Group.

The Prisma Presse teams have the talent, the energy and the determination to rise to these new challenges. Content is king : let the kingdoms of tomorrow keep you informed, inspired and entertained !

Fabrice Boé
Chairman and Administrator