Content is everything !

Despite growing competition from the digital media, 2006 showed that success was still possible in the magazine press industry. Prisma Presse has proved this in each of its sectors, particularly through the remarkable success of Capital and Management, superb issues of GEO, and the dazzling success of Gala, TV Grandes chaînes or Prima Maison to name but a few examples.

However, we have clearly reached a turning point. In this period of profound change, we must reinvent ourselves while avoiding a sudden or brutal break with the past.

In 2007, Prisma Presse will continue to make the most of its assets in the magazine press industry, in other words quality of content, the power of our brands and the professionalism of our staff. We will work on our magazines through permanent creativity to strengthen our added value and of course to invent new magazines where needed. We will be forward-looking and open to the creation of new brands and to takeovers when the opportunities arise (as in 2006 with Bien dans ma Vie!).

But we will also prepare for the future by adding new sources of income.

Firstly we will spread Prisma Presse’s expertise into new spheres such as advertising (with the creation at the end of 2006 of an external advertising sales division called Initial Régie), distribution (offering our know-how to our clients), events management, licensing, and publishing (where Prisma Presse has had a truly pioneering approach).

Naturally, we intend to pursue our digital development. This is an absolute priority for our brands, which are all working towards expressing their values on the web. And this can be achieved without eating away at our traditional activity, the references in this field being Capital and now Femme Actuelle, which both enjoy exceptional performances in magazine sales and on the web. Our capacity to produce high quality, reliable and recognised journalistic content is a considerable asset in the Internet world and precisely one that is currently lacking and what’s more our brands represent exceptional platforms.

We will therefore concentrate above all on what we are best at. More than ever, our strategy will be focused on creating and producing journalistic content. In the future, our activity will no longer be simply about selling magazines. Thanks to our brands and our editorial excellence, we will offer our content on diverse media and, together, invent a new model for the Group.

The Prisma Presse teams have the talent, the energy and the desire to rise to these new challenges. Content is everything, so let’s put our heads together to devise tomorrow’s world of information, inspiration and entertainment!

Fabrice Boé
President and CEO of Prisma Presse