A graduate of EM Lyon and holder of an MBA from Duke University, Catherine Arnaize began her professional career with L’Oréal as New Products Developer with the Consumer Products Division; she then moved into advertising with Lintas as Development Director, and then to JWT Paris as Deputy Managing Director, then Managing Director before setting up her own firm, CAAConsulting.
In 2002, Catherine Arnaize joined media agency MPG as Managing Director, then in 2006 moved to BPI (Shiseido Group) as Communication Director Worldwide. She was appointed Advertising Sales Director of the Prisma Presse Group in September 2007.