Born in Rennes on 1st October 1961, a graduate of the École des Hautes Etudes Commerciales du Nord (EDHEC) Business School, Loïc Guilloux joined Procter & Gamble in 1985, in a series of positions of increasing responsibility (salesman, head of sales, regional manager, key accounts manager, manager of the trade marketing division) in the Sales Department.

In 1996, he moved to Pepsi-Cola where he was in charge of the European Customer Development Department, before joining Prisma Presse in September as Sales Distribution Manager, in charge of circulation sales in France and abroad, direct marketing and the group's media policy. Loïc Guilloux took over as Publishing Director of Women's Titles in July 2005, and rose to be Deputy Managing Director of Prisma Presse in February 2011.