Born in Rennes on 1st October 1961, a graduate of the École des Hautes Etudes Commerciales du Nord (EDHEC) Business School, Loïc Guilloux joined Procter & Gamble in 1985, in a series of positions of increasing responsibility (salesman, head of sales, regional manager, key accounts manager, manager of the trade marketing division) in the Sales Department.

In 1996, he moved to Pepsi-Cola where he was in charge of the European Customer Development Department, before joining Prisma Presse in September as Sales Distribution Manager, in charge of circulation sales in France and abroad, direct marketing and the Group's media policy. Loïc Guilloux took over as publishing director of Women's Titles in July 2005.

Loïc Guilloux is also a director of the Coopérative de la Presse Périodique (NMPP), and of the Coopérative La Périodique (press transport), Vice President of the Technical Commission and also a director of the OJD circulation audit agency, a member of the Sales and Finance Commissions of Nouvelles Messageries de la Presse Parisienne (NMPP), and a member of the Sales and Postal Distribution Commissions of the Syndicat de la Presse Magazine et d'Information (SPMI).